Case Study: Effective internal marketing creates a positive business culture in which employees are loyal to the brand and strive for more than just a paycheck.

Sometimes the brand is so different from anything else that everything we do must be set in its own ecosystem. TheBugCo.’s international marketing approach is ethnocentric, therefore posing some additional challenges for addressing the global market.

Sometimes an apparent efficient marketing strategy can reveal, upon an in-depth inspection, well masked cracks, deep hidden canyons and anything in between

We developed, together with our client, the campaign strategy both online and offline. We created the action plan and implemented and adjusted it along the way.

This case study shows how effective and important internal marketing can be in keeping staff engaged and motivated. As the traditional motivation attempts failed and bigger wages showed little to no improvements, we were asked to step in.

Case Study: When it is hard and expensive to get attention, we need to make sure we get our point across efficiently, and to the right market segments